How Ludimos, a smartphone-based cricket tracking and training app, is bringing innovation to cricket coaching

After Madan Rajagopal moved from his native India to the Netherlands, his first course of action was to find a local cricket club and register as a player. The club didn’t have a permanent year-round coach for its senior members but, rather, seasonal instructors from the Southern Hemisphere — Australia, New Zealand and South Africa — and inevitably each had a different opinion about how Rajagopal should alter his swing.

“I lost all my fundamental flow and feel for the bat,” Rajagopal recalls. He adds, “Coming from India, cricket is kind of in our blood, in my blood, and I could live without anything but not without cricket. But in 2018, there was a point where I literally thought about stopping cricket because I wasn’t enjoying the game anymore. I wasn’t scoring. I wasn’t playing well. My performance was very bad.”

Around the same time, Rajagopal was helping coach the club’s junior players and was surprised not to find any apps to help track their progress. In his professional life, he is a data scientist and AI engineer, so he set ought to build his own solution.

That product is now Ludimos, a smartphone-based cricket tracking and training app that has been used by more than 19,000 players across 15 countries. Among the team clients are nine national cricket associations, including those in Scotland and the Netherlands, as well as Royal Challengers Bangalore of the Indian Premier League.

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