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New data partnerships put pressure on supplier margins
Exclusive feed deals are consolidating in fewer hands. The operators buying odds are starting to ask what they are actually paying for.
By Bill Powell · 1 min read -
Esports organisations are becoming media companies
Production budgets are up, sponsorship is flat, and audiences remain fragmented across four platforms.
By Bill Powell · 1 min read -
Beyond sponsorship: where esports’ next revenues are emerging
Five shifts changing how organisations, leagues and technology providers build sustainable businesses.
By Bill Powell · 1 min read
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Stadia Betting Desk
Odds are only the surface. We cover the systems beneath.
Data flows, suppliers, licensing, integrity and business models — journalism for readers who want to understand the industry, not only the next match.
Esports is no longer a vertical. It is a layer in the global entertainment economy.
The Stadia view
Independent. Industry-fluent. Sceptical when it matters.
Stadia connects esports, gambling, technology, capital and policy. We write for decision-makers — and for anyone who wants to understand what is actually driving the market.