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Esports organisations are becoming media companies
Production budgets are up, sponsorship is flat, and audiences remain fragmented across four platforms.
By Bill Powell · 1 min read -
Beyond sponsorship: where esports’ next revenues are emerging
Five shifts changing how organisations, leagues and technology providers build sustainable businesses.
By Bill Powell · 1 min read -
The invisible battle for match data
The rights behind every odds update have become a strategic asset.
By Art Chou · 1 min read
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Stadia Betting Desk
Odds are only the surface. We cover the systems beneath.
Data flows, suppliers, licensing, integrity and business models — journalism for readers who want to understand the industry, not only the next match.
01 Markets & M&A
02 Technology & data
03 Licensing & policy
04 Integrity
Esports is no longer a vertical. It is a layer in the global entertainment economy.
The Stadia view
Independent. Industry-fluent. Sceptical when it matters.
Stadia connects esports, gambling, technology, capital and policy. We write for decision-makers — and for anyone who wants to understand what is actually driving the market.