The 14-week program is built similar to an executive MBA program. We understand that you are building a business, caring for family and have friendships to maintain, so we approach this with programmatic sessions every other week accompanied by mentor check-ins.
The Stadia Ventures program provides companies with the tools, message and strategy to sell into sports and esports teams, leagues, brands, and investors, giving you an unfair advantage in the market.
The program has a hybrid schedule with a mix of virtual meetings and in-person gatherings. Session 1 will be held in St. Louis, MO and Sessions 4 & 7 will be in Frisco, TX.
Over the course of the 14-weeks, the program will touch on your brand and vision, product and sales strategies, marketing, fundraising, and any other area your company needs to unpack in order to advance your business development, commercialization and fundraising.
Each session will include the following:
Following each half week of programming, you will then have one week to ingrain those learnings into your business and team, and prepare for the next session. This timing is purposeful to give you space to work in your business while you work on your business!
The program concludes with a Demo Day to the Stadia Ventures network to showcase your inclusion in the Stadia portfolio, and advance your business development initiatives with the network.
The first session will be focused on orientating you to Stadia Ventures team, the network, the program and the other cohort companies. You will have a guest speaker session, a partner roundtable, start working on your elevator pitches, a DiSC Profile review assessment, and a first meeting with your designated mentor team.
Mentor Team Check-In
The second session will explore your brand and company vision with partner roundtables and guest speakers that expand your view, challenge your assumptions and provides tangible guidance for your business. You will work on a PR/FAQ to help solidify your vision for what you want your company to achieve in the future, and establish a strategy for getting there. The week will cap with a mentor team meeting and continued work on your elevator pitch.
The third session will explore your product and sales strategy, with partner roundtables and guest speakers to share their knowledge and learning on selling into teams, leagues and brands. You receive guidance on product roadmaps and preparing for the future of tech, as well as legal and contract guidance for how to structure partnerships and deals. You will also continue working on your elevator pitch and messaging for investors.
The mid-point of the program will be another in-person session to bond with the other Founders, Stadia Team, Stadia Mentors and community. This week is dedicated to fundraising and will explore the strategy, messaging and structure, and includes direct feedback from the investor community. The goal is provide you with the guidance to solidify your fundraising initiatives and the confidence to seek outside investment to advance your business to the next level.
The fifth session will cover marketing of your products, services and business. You’ll also receive tangible insight on how others view your business to help you narrow in on the concise message that quickly grabs attention and sparks interest. You’ll hear from guest speakers and partners who have knowledge in the space, and can provide valuable insight into what resonates with audiences. Your mentor team will continue to support your initiatives and provide guidance to support your business development and commercialization – each company will have their own timeline and pace for this support!
The sixth session will be filled with any outstanding topics and needs for the cohort, and will focus on engraining the learnings over the prior 5 sessions to pull everything together for Demo Day during session 7. For some companies, this last week is a push to consolidate knowledge and for others it’s an inflection point where new pathways emerge and a direction is solidified. There is flexibility built into the session to meet the cohort where they are, and deliver what is needed.
Friday Mentor Team Check-In
The final session is another opportunity to convene in-person and will be filled with guest speakers, partner roundtables, special sessions and activities to engage with one another and the network. Demo Day is is a celebration of your accomplishments and growth over the 14 weeks, and introduction to the Stadia Portfolio and family who will continue to support you and your business long after the program concludes.