All intelligence
THE FEED
What operators actually buy from a league partnership
Data, distribution and reach — priced separately for the first time.
1 min readWhen esports meets gambling law
Marketing, integrity and younger audience exposure are moving to the top of the agenda.
1 min readWhy in-play margins are thinner than they look
Latency, hedging and the cost of being first to a price.
1 min readThe age-verification problem no one has solved
Younger audiences and real-money products are on a collision course.
1 min readThe quiet return of skin betting
Grey markets never closed. They moved.
1 min read