Fragmented audiences, concentrated money
Attention is spread across four platforms. Revenue is not.
What operators actually buy from a league partnership
Data, distribution and reach — priced separately for the first time.
When esports meets gambling law
Marketing, integrity and younger audience exposure are moving to the top of the agenda.
Why in-play margins are thinner than they look
Latency, hedging and the cost of being first to a price.
The age-verification problem no one has solved
Younger audiences and real-money products are on a collision course.